Big ideas seem to be everywhere, business to personal, the ideas are plentiful. How many people do you know talking about their dream job, or that book or movie script they want to write, or that product they’ve been thinking about making or that business they’ve been working on?

I’m no different. I’m a wellspring of ideas and I’m constantly receiving ideas from clients, friends, peers, and colleagues. I have journals, folders, hard drive space, blog posts, whiteboards, and sticky notes full of ideas. Thinking Big is not a problem for me. I suspect you feel the same way,

It seems the Thinking Big is easy, maybe too easy.

In fact, we are well trained in this production of ideas. From early childhood request to use our imaginations through school and work life where we are required to brainstorm with peers. To further our comfort with ideas we interpret ideas as both intellectual and inspirational often spawn from the world around us, past experiences, in the moment circumstances and seemingly without effort while listening to music or watching TV or simply being ‘zoned out’. We simply can not escape our ideas, they are a part of us. And as my colleague, Kneale has recently posted http://onemann.blogspot.com/2011/04/big-ideas-big-plans-big-business.html it’s a scary thing to have all these big ideas and the fear of failure weighs heavy on us.

The dark side of big ideas is fear.

It seems that thinking big has an ugly side, an often unspoken side, a dark side. With every good idea, immediately coupled with it is the dark side of that big idea, the big fear. A fear of failure, a fear of being seen incompetent, a fear of being evaluated or criticized by friends, spouse, and coworkers. Wow, what baggage.

No wonder we keep talking about our ideas and not acting on them. So long as they stay ideas, you and everyone else can treasure them, you can continue to declare yourself a genius, and you can rest comfortably knowing there really is no pressure to deliver the idea – to do the idea, to take action.

Many of us know what we are afraid of and how to deal with it, However, many great ideas never get acted on because we do not acknowledge the fear that comes from those ideas. What’s worse, is the answer to these fears is quite simple. Give yourself permission to fail and take action. Don’t feed the dark side of your big ideas.

Go, make your ideas happen. Take action and see your big ideas become a reality.

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On September 1st, 2010 Workface Inc acquired Card.ly, a user-friendly virtual business card service. The plan is to roll Card.ly into BusinessCard2 by October 2010. As it happens, just weeks prior to finding out about the acquisition I had stumbled upon and signed up to Card.ly and created my own digital business card.

Now more than ever we should be thinking about our personal brand, our contact information, and tools that make us more accessible to others. I think BusinessCard2 and Card.ly do exactly that. Thinking about this for a moment, I reached out to Lief Larson, President of Workface Inc which is responsible for the acquisition to ask a few questions regarding the acquisition.

1) What attracted you to card.ly and how will BusinessCard2 benefit from this rollup?

We created an interactive business card for the internet in 2006, and broke it off as a stand alone service in 2007. We’ve been monitoring cool products and potential competitors for some time, and card.ly caught our eye when they launched in 2009. Dan at Harkness Labs (creator of card.ly) did something really good with the service, but I think he understood how driven we are to power the business card of the web. We closed on the the acquisition on 8/31/10. The benefit to us is getting to tap into all the incredible users of card.ly. As we roll card.ly into BusinessCard2 we’ve just gained access to thousands of product engineers. Around our office our users and customers have always been our greatest innovators. Already we’ve had more than 100 emails from card.ly users with ideas and suggestion on what they like to see in an internet business card, so the benefits for us started immediately.

2) What’s the big insight you wish more people understood about their online presence / online contacts?

There is opportunity in creating and controlling our own personal brand and being digitally accessible on the web. Doing so can connect you with new friends, customer prospects, employers and others. The business card has existed for several hundreds years in the real world. It’s the world’s tiniest billboard. The same sharing, openness and etiquette that constitutes the spirit of the business card has been missing from the web. Our mission is to connect people in meaningful 1:1 relationships online in a way that preserves the human condition.

3) What does BusinessCard2 do that is special and unique?

BusinessCard2 is networking without walls. You do not need to have a card or log in to a website to view a BusinessCard2. You do not need to have a prior relationship with the owner of a BusinessCard2 to learn more about them. It’s incredibly transparent. In addition, when you have your own BusinessCard2 you can digitally share it with others. I like to think it’s a very polite way of breaking the ice or putting your best foot forward.

4) What are your thoughts on integration, api’s, and services like Facebook connect as it relates to your product/service?

I’m a heavy user of LinkedIn and Facebook. Although I use both, BusinessCard2 has a distinct role not offered by either service. Facebook is where I talk with friends and family, LinkedIn is where I replicate my real world business contacts, but BusinessCard2 is where I tell the world who I am and invite people I don’t yet know to engage me. I think this is an open vs. walled garden scenario.

Facebook connect helps web services to tap into my personal data. I for one am not a big fan of that. I like to keep at list some level of distinction between my personal and professionals lives. So, any comparison to connect and BusinessCard2 is apples vs. oranges. BusinessCard2 does have a portability piece. One unique feature of the technology is that on BusinessCard2-enabled websites you can digitally drop your business card without any software downloads or browser plug-ins. Your BusinessCard2 is detected to exist, and so long as the website accepts BusinessCard2, you can leave your calling card on that site or even shares cards with others. In short, we’ve tried to duplicate the way business cards are shared in the real world, but on the web.

5) How can people learn more about your company and services?

The best way is to visit http://businesscard2.com. We have a strong base of information about how BusinessCard2 works at http://businesscard2.com/learn-more. You can find a comprehensive inventory of features and benefits at http://businesscard2.com/solutions. You can find the role BusinessCard2 plays in your personal branding and marketing at http://businesscard2.com/marketing. And, there is gallery of videos available at http://businesscard2.com/solutions/how-to-use-the-card-videos.

Lief C. Larson, Workface Inc.
My Internet Business Card: http://lieflarson.businesscard2.com
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Call Me: (612) 310-5051
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Create your own internet business card at BusinessCard2.com.
The World’s First, Largest, and Undisputed Champion of Web-Enabled Business Cards.

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The Power of Positive Interaction

August 14, 2010

The power of positive thinking – you’ve heard that before, right? What about the power of positive interaction? Now more than ever we can create and share in conversations in ways that were never possible before the internet. But what do you bring to the conversation? Is it really a contribution? Is it meaningful? Is [...]

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Project Management for Normal People

May 5, 2010

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Miss Destructo Takes over the World by 2012

April 19, 2010

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A Failed Sales Push by Chris Brogan and How You Can Do Better.

April 3, 2010

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Blogger to Expert to Professional Speaker

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While I was at SXSW in Austin I met Michael Procopio, a great guy who is leading the Social Media team of one of the top computer and software makers in the country.  We both sat in on this panel discussion with about 150 others and decided to co-author a blog on this exciting discussion. [...]

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5 Must Read Books and Why

March 10, 2010

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Marketing 2.0 and Your Business Online

March 7, 2010

A book review and 9 responses from Bernie Borges on  “Marketing 2.0″ – Bridging the gap between seller and buyer through social media marketing. Before diving into the interview, first a bit about Bernie Borges and why I think Marketing 2.0 is a great book for any business interested in online growth. Bernie’s twitter profile [...]

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Learn from Lost Linchpin, Henry Darger

March 6, 2010

April 12 1892 – April 13, 1973 Henry Darger, an artist, a recluse, and now a mystery. At the age of 81, Henry died in 1973, four years before I was born. Yet, today I am inspired by his story and must share it with you. Henry Darger: Lived in Chicago, dressed daily in a [...]

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