It’s true, “Marketing” may not be in the bible, but the marketing of beliefs and faith certainly was. Think John the Baptist and his relentless effort to announce (market) his beliefs and faith, not to mention Jesus and his efforts!
The folks at Church Marketing Sucks seem to have a bone to pick regarding the lack of marketing in churches and the poor marketing efforts from unknowing church members. Oh, and they take a firm position on the issue of using the word “sucks” stating:
We’re being authentic. We’re being real. We’re doing the same thing we’re asking the church to do when it comes to communicating and marketing who they are.
Personally, I think most churches have the basic concept of marketing and understand how to get the message out. They use their signs, they make announcements to the congregation, they ask members to tell others about the church and their faith, many members actively recruit and encourage others to share in their faith, and they hold events to bring new people into the church. That’s more than most businesses do!
When it comes to church marketing, or anything else, be smart and consistent with your marketing message and consider the quality of the message AND the presentation of the message.
