About
About Justin McCullough
Justin McCullough - October 2009
Always optimistic about the potential of a business, Justin invests his energy in the power of what “could be” instead of “what has always been”. Fueled by ideas, driven to succeed and willing to work for it, Justin is an action guy (who also thinks about life lessons, helping others, and leadership)
Justin is a mentor, marketer and salesman focused on leading (and following) people with purpose and passion for business and personal development. He is both a mentor and student of sales, entrepreneurialism, and marketing. Like many great marketers, he is an online advocate and embraces technology and social media for its ability to enhance relationships and one-on-one interaction. With equal parts thirst for knowledge and passion for teaching, Justin has lead businesses and teams in retail, technology, media, and publishing.
He has launched magazines, newspapers, websites, and start up businesses. Sometimes called a jack of all trades, Justin has played a variety of roles over the years from writer to graphic designer, manager to salesman, marketer to owner and follower to leader. His recurring service to businesses is seeing the best of a company, developing a strategy, and creating a plan of action that results in success – sometimes easy successes, and sometimes hard, painful, and necessarily difficult successes. Admittedly, sometimes the plan is flawed and needs revisions on the fly, but that’s life!
Justin McCullough Works at Pediment Publishing
Justin is the Director of Business Development for Pediment Publishing and Parapet Press. He works directly with businesses and authors who want to see their book become a profitable reality. Many of the books published through Pediment Publishing are in partnership with media partners like newspapers and television/radio stations. In this capacity, Justin is able to leverage his background in newspapers and advertising to help these media partners create non-traditional and incremental revenue.
Educational Background, Past Jobs and Experiences
Justin has a Bachelors Degree in Management of Information Systems from Lamar University (Beaumont Texas).
Previously, Justin worked for Hearst Newspapers at The Beaumont Enterprise as the Classified Advertising Manager (and the Online Manager and the Marketing Manager – yes all three positions at the same time), The Victoria Advocate Newspaper as the Marketing Director, Agama Advertising as the Chief Operations Officer, eSullivan Advertising and Design as the VP of Marketing, Turning Minds Media as the Founder and President, and Gateway Computers as the Sales Manager.
He has sold, planned, managed, and launched over 100 basic websites, 30 content managed websites, and 10 ecommerce sites and implemented a variety of online initiatives for major media services like Yahoo Ad Server, Teton Media, Travidia, Clickability, and Belden Interactive.
He has launched, from the ground up, a glossy lifestyle magazine, a Hispanic Newspaper, and a handful of hard-cover books.
During the advertising agency days, Justin developed identity campaigns, marketing plans, business plans, and wrote a lot of advertising copy and many many many business proposals.
The creative side has been known to come out in web and print projects which have resulted in several ADDY awards.
Justin McCullough on Leader4hire.net
Justin created leader4hire.net to be an extension of his ideas and thoughts about leadership, marketing, business, social media and to extend himself into the digital community. Justin visits and comments on other sites and links back to leader4hire.net to show those readers that he is a part of their group, a blogger, a thought-leader and a friend.
Justin on Integrity and Trust
In business and in life, Justin is a “straight-shooter” who builds relationships with integrity and trust. This means he puts an emphasis on transparency and directness in his conversations and approach to relationships. While this is often appreciated, It sometimes means Justin comes across as direct. As a result, working with
A few ways you can reach Justin.
Justin is always what it appears to be – no games or side-speak and never an unclear objective or agenda.
What Justin learned from his dad
As a second generation entrepreneur of a worldwide business with multiple offices on the east and west coast, Glen takes credit for laying the foundation of Justin’s business mind. Glen was always working on client problems and providing the highest level of service (and output) in his industry creating a vivid picture of business for Justin at an early age. Long before a person could be Googled, dad taught Justin the importance of integrity and honesty in life and business – often saying:
“You can change your job, but you can never change your name”
The message stuck and to this day you can find Justin repeating this line to strangers, friends, and team members.
This and many other factors lead to the Leader4hire label.
Justin on Personal Development
The key to success is through personal development and continuing education – going to seminars, conferences, listening to thought leaders, reading books, sharing ideas, and experimenting. Justin is an avid reader of sales, marketing, management, internet and business books, reading 2 to 6 books a month.
Personal growth requires a person to know their true self. Justin has been looking inward with, and particularly likes, the DiSC behavioral profile and StrengthsFinder Results. Justin’s top five dominant strengths area Strategic, Command, Activator, Achiever, and Focus.
Feel free to call or email or twitter Justin. He’s accessible and approachable and likes it when people get involved!