Power Of Now Web 2.0 Presentation

Web 2.0 & Marketing 2.0 Presentation – The Power of Now from Justin McCullough on Vimeo.

Rather listen to it on your iPod or burn the audio to a cd for the car? Download the MP3 file here (27mb)

The video is a little low quality with some shaky recording, but the audio is good and the presentation is good! I personally enjoyed giving this presentation on how a business can be successful online using the social web.  I hope you find this video (or mp3) useful and revealing.  Feel free to share this page or this video/audio with others.

The Power of Now – Your Business Online:

In about an hour we covered:

• The shift from outbound to inbound marketing
• Explained what Marketing 2.0 means
• Defined Web 2.0 with a simple real world discussion on business networking
• Illustrated the behavior of people via Web 2.0 websites and how you can embrace that behavior
• Discussed key ideas on content, how to be engaging and how to stay away from being an online dead end.
• Showed how thinking distributed leads to more traffic and engagement
• How to use Facebook in general terms and ways to get fans
• How to use Twitter, best practices and how to get followers
• How to be engaging with your audience
• How to brand your business or you within the business using social media
• The (very simple) trick to identifying your business super power
• Why all this matters in today’s business

The Take Home:
Create quality content, make it available in multiple places and continually engage in the discussion while not being a dead end.

Now Get Involved:

Got a tip to make this presentation better?  Did I misspeak? Correct me (nicely).  Want to leave a positive remark, praise or testimonial?  Please do so below in the comments section.  Feel free to share in the discussion.

Also, I would love to include you on my eNewsletter list so I can send you occasional updates on my activity and you don’t have to worry about keeping up with my website.

References from the presentation:

1. Bernie Borges – Author of Marketing 2.0, Speaker, CEO of Find and Convert on twitter @berniebay
2. Get Content. Get Customers by Joe Pulizzi and Newt Barrett
3. Inbound Marketing – http://en.wikipedia.org/wiki/Inbound_marketing
4. Marketing 2.0 vs Marketing 1.0 sourced from LaSandra Brill’s blog Lasandrabrill.blogspot.com
5. Seth Godin – Author and creator of Squidoo.com
6. Get notified at notify.me
7. General inspiration and clarity provided by resources available at Hubspot.com and I recommend these hubspotters @mvolpe @hubspot @ellieeille @rickburnes
8. eCommerce Company: AmeriCommerce.com my contact is the Co Founder, Ed Sturrock available on Facebook here
9. Schipul in Houston TX (I don’t have an official contact, I’m just a fan on Facebook).

I work for Pediment Publishing where we work with media groups and authors who want to self publish high quality books.  If you are a media group, we have community oriented NTR programs like championship books, pictorial history books, disaster books, and Capture books (community generated photo books).